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Tinto de Verano/Calimocho (2019-2020)

When the Shiraz Republic approached me with the idea to make a RTD wine and lemon spritzer I jumped at the chance.

Looking to introduce this delicious drink into the Australian market, they wanted a design that spoke to the fun, playfulness and the summery nature of this bubbly beverage that also contained subtle references to its Spanish origins.

The end result drew from one of my 100 days of spontaneous patterns and mixed it with a bold typographic treatment and each of the vibrant colours tying to certain aspects of the underlying brand message.

The drink was so successful, that a short time after a delicious new Calimocho (shiraz and cola) variety was introduced.

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© Barry Spencer Design 2005–2024
I often make letters that may or may not look like letters.
info [at] barryspencerdesign.com.au
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