Echo (2015)

Echo finds its foundations in my previous typeface Sandy. Built into this typeface are the notions of economy and the application of single characters for common groupings of letters such as tt, oo, ing, ed, etc. and frequently used words such as the, to, for, and, of, etc.

The challenge with this typeface was to take some of the theories behind Sandy, apply them to the familiar Latin letterforms and then explore the interaction with the results of subtle changes to the extended shapes.

This typeface has the ability to evolve and adapt where needed and it is once these new elements and shapes are introduced that this typeface comes alive.