Sayit

Sayit (2009)

Sayit is a typeface designed in 2009 and it is created from clean and simple uppercase letter shapes layered over one another to create more complex and obscure forms. The typeface is based on the ‘What if?’ scenario of What if we designed our letterforms based on how we currently pronounce them?

Therefore each letterform is comprised of each current letterform that roughly spells out the sound of that letter when pronounced and translated into a word, i.e. ‘AY’ for ‘A’, ‘BE’ for ‘B’, and so forth.

When creating this typeface, I wanted to apply the notions of adding additional detail to our letterforms in order to explore the impacts on clarity, complexity and the comparative similarity of some of the forms in the current Latin alphabet.

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