Switch (2005)

Switch investigates the effect of switching the bottom half of each letterform with the one that follows it in the alphabet, i.e. the bottom of ‘a’ moves to become the bottom of the ‘b’, the bottom of the ‘b’ becomes the bottom of ‘c’, and so on. What can be seen to happen is that some of the new letters begin to resemble the old ones, but no longer retain the old meaning as ‘f’ now resembles the old ‘e’ but retains the meaning ‘f’. This can also be said of the ‘g’ looking like the old ‘f’ but referring to the sound for ‘g’.

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