Cody (2010)
Cody was the first typeface that I designed that made no attempt to ‘please’ my existing letterform understandings. Born out of an idea that was sparked while playing an otherwise unimpressive video game, I was intrigued by the idea of having letterforms as not only objects of a playful nature (similar to Game), but also ones that required an initial translation or decipherment of sorts in order to understand their meaning as letterforms.