Clara began life as a challenge from my former student Riley McDonald to create something typographic for his magazine “PRJKTR” based in Geelong, Victoria. With the issue revolving around “SIN”, I decided to create shapes that pushed my “sin” of letterform speculation to a new level.
Unfortunately the magazine went on permanent hiatus before publication, but lucky for me Jamie Clarke from Type Worship was the first to pick up the project and run with it. Check out the post here. (Thank you Jamie!)
Utilising grid 17 from my #100daysofspontaneous project, I tried to compose shapes that elevated the obscurity of some of my typefaces and added an element of cryptography to them. I then put together a cryptic artwork using the letters for people to try and decipher. (Her name comes from seeking “clarity”).
Looking to engage with the audience and challenge them further, I wrote a small article that provided subtle clues within the text that hinted at how I created the letter. The winner of this challenge will receive a set of my gridded sketchbooks. (At the time of publishing, there has been no winner).
You can find the full text and images here also.
Can you figure out what Clara is trying to tell you?
Let me know if you do and you might claim the prize.
Please share this with anyone you think might enjoy it.
ProtoType Exhibition (2016)
These three rejected poster designs were created for the exhibition ‘ProtoType’ held at TypeCon in 2016 that aimed to highlight “speculative typeface design” and “experimental and innovative type designs”.
Looking to provide a range of ideas I selected my typefaces Amble, Cody and Sandy, (having featured in my doctoral thesis on speculative type design) because they each presented a different way of pushing the typographic envelope.
Amble was chosen as a way of showing the potential of letterform shape economy, Cody for his code-like and systematic departure from the Latin letterforms and Sandy for her progressive approach to how letterforms and common letter and word compositions could be created. Check out each of their individual pages for more details.
Ultimately however, they were all unsuccessful and never got to see the light of day until now.
Aneeta was created using grid 93 from my #100daysofspontaneous series and continues my play with interlocking and interrelating letterforms. Through the development process it was decided that an extra character was needed to signify a normal word space or break and allow for her forms to flow from one word composition to the next.
Her name stems from many of the letterforms resembling insects and the fact that paragraphs of text seem to have ants marching through the words.
Try out your own booklet by picking some up from my shop.