Optin Solutions (2011) Optin Solutions wanted an identity that spoke to the collaborative nature of their business, therefore the design plays with the idea that clarity comes from a partnership of knowledge and skills.

Mosey (2012) Mosey is an exercise in deliberately complicating refined and restrained versions of Latin letterforms, by confining them to a rigid shape and imposing them with reflections of alternate letterforms. The purpose of this is to explore the mind’s ability to recognize and adjust to an unknown form by finding known and understood elements […]